English with Marketing Management Roma

English with Marketing Management

 

Our English with Marketing Management Certificate and Diploma course will be beneficial for those who plan to become managers, establish businesses or take up a career in marketing. This course also helps students and working professionals who want to improve their English language skills through studying marketing management.

Objectives of the course:

• To help you improve your English language skills which will give you the confidence to effectively perform at the workplace or in future academic studies.
• To develop and practice the vocabulary and structures used in a business and marketing environment and provide an understanding of the commercial world.
• To enhance your English language abilities whilst improving your Marketing Management knowledge.
• To equip you with the necessary entrepreneurial or business skills needed in order to take advantage of global markets and profit from opportunities.

Course Details

Start Date:	On demand
Duration of the Course:	2 to 36 weeks
Hours per week	16
Starts:	Every Friday


Introduction to Marketing Principles:
•    Introduction to Marketing.
•    Marketing Basis.
•    Marketing research.
•    Customers and markets.
•    4 Ps in marketing.
•    Market plan.
•    Marketing Environment.
•    Buyer Behaviour.
•    Market audit.

Sales:
•    Introduction to Selling.
•    Difference between sales and marketing.
•    Types of sales.
•    Role of successful sales person.
•    Essential and Advanced sales skills.
•    Developing your own sales plan.
•    Opening and Closing a sale.
•    Recruiting and Managing sales force.
•    Sales Negotiation skills.
•    Selling in a cross cultural environment.
•    Dealing with complaints and aggression.
•    Understanding client behaviour.

Marketing Planning:
•    Marketing orientation.
•    The elements of the marketing mix.
•    Marketing audit.
•    The tools of strategic marketing planning.
•    Segmentation, targeting and positioning.
•    Competitive advantage analysis.
•    Marketing research.
•    Marketing objectives.
•    Marketing budget and planning.

Marketing Communications:
•    Introduction to marketing communications.
•    Communication theory.
•    Understanding how consumers process information.
•    Customer decision-making.
•    How marketing communications might work?
•    Marketing communications: strategies and planning.
•    Marketing communications: objectives and positioning.
•    Managing marketing communications.
•    Branding and the role of marketing communications.
•    Corporate identity, reputation and branding.
•    Financial resources for marketing communications.
•    Evaluating marketing communications.
•    Advertising and strategy.
•    Advertising messages and creative approaches.
•    Media behaviour and planning: delivering the message.
•    Sales promotion.
•    Public relations and sponsorship.
•    Direct marketing.
•    Integrated marketing communications.

Market Research and Intelligence:
•    Identifying information needs.
•    Reviewing existing & secondary sources of information.
•    Understanding the components of market intelligence.
•    Building a competitor profiles system.
•    Planning a market survey.
•    Market forecasting.
•    Selecting appropriate methodologies.
•    Using the internet to source and build market data.
•    Using market information as a part of the planning process.
•    Understanding the 10 steps of a market research project.
•    Writing and designing an effective research brief.
•    Managing relationship with external agencies.
•    Analysing the data outputs.
•    Drawing conclusions and making recommendations.

Social Media Marketing:
•    Basic principles of Social Media.
•    The influence of social media on business and society.
•    Types of Social Media.
•    Understanding social platforms – Facebook, Twitter and beyond.
•    Identifying and engaging with online influencers.
•    Content - understanding social currency.
•    Measurement and evaluation.
•    Managing a community.
•    Managing online reputation.
•    Social media monitoring.
•    Social media policy.

Marketing Management:
•    Contemporary Strategic Marketing Management.
•    Global Marketing Management.
•    Business to Business Marketing
•    Public Sector Marketing.
•    Not-for-Profit Marketing.
•    Business to Consumer marketing.
•    Ethics in marketing and international management.
•    International Marketing.
•    Services Marketing

Web / Digital Marketing:
•    Introduction to Digital Marketing.
•    Email Marketing.
•    Running Effective Digital Campaigns.
•    Search Engine Marketing.
•    Online PR and Reputation Management.
•    Principles of Website Design.
•    Creating a Great Web Experience.
•    How to Write for the Web?
•    Affiliate Marketing.
•    Integrated Digital Marketing.
•    Managing Digital Teams.
•    Digital Metrics and Analytics.
•    Measuring and optimising digital campaigns.
•    Future trends for digital media.